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An Interview With Digital Entertainment Expert Lara Wilson Exploring How Free-To-Play Casino Games Are Influencing Gaming Culture, Esports Audiences And Player Engagement
Publish Date: April 2, 2026
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In tough economic times, everyone is looking to decrease their spending while maximizing their entertainment options. Free-to-play casino games bridge traditional gaming with emerging iGaming ecosystems, and we wanted to find out more about this latest trend. We sat down with digital entertainment expert Lara Wilson from Casino.ca to pick her brains and find out who and what is doing the influencing.
Hi Lara . We have lots of questions for you. However, before we dive in, can you tell us a little bit more about the platform you work for and what your expertise is in?
Thank you for giving me the opportunity to share my expertise with your readers. I work for the online casino review platform Casino.ca, and our mission is to make iGamers’ online time fun, fair and (in some cases) free!
Casino.ca compares the best online casinos in Canada and has over 10 years of experience helping our readers find sites they can trust. We have a very thorough review process that verifies licensing with top regulators and allows players to quickly compare Canadian online casinos in one place.
While every casino offers bonuses and promotions, we delve deeper to highlight available games, historical trends, and all kinds of alternatives. We are entirely independent and have our readers’ very best interests at heart.
I am based near Vancouver, BC, and have over 15 years of experience in the iGaming industry, spanning online poker, online casinos, and start-up ventures. I focus on writing detailed casino reviews and gaming guides. I am a resident reviewer at Casino.ca, and I regularly evaluate and rate the latest online casinos.
You said that there are free games? Did you mean free, or is there a trick?
No tricks, just treats. Sites are keen to get players to discover just how great their games are, which means there is a wide